Jerry Dischler, Former Google Ads Boss, Leaving Google After Almost 20 Years Jerry Dischler, the almost 20 year Google executive, is reportedly leaving Google a year and a half after he stepped down from that position. Jerry Dischler was involved in a lot of the Department of Justice negativity around Google's ad business, which may or may not be related to him... By barry@rustybrick.com (Barry Schwartz) Google before: & after: Operators Still In Beta Six Years Later Six years ago, Google dropped some of its search tools date filters and then added new operators for before: and after: that let you filter content by specific dates. Well, six years later, that feature is still in beta.... By barry@rustybrick.com (Barry Schwartz) Gefährliches Spiel: Verändert Google mit KI die Spielregeln – oder nur die Perspektive? AI Overviews drohen, den Traffic für Websites zu minimieren. Doch die KI-Übersichten können auch von Vorteil sein, wie unsere Umfrage zeigt. Trotzdem müssen SEOs jetzt umdenken, um Sichtbarkeit zu schaffen – und wir zeigen, wie.... By Gastautor:in Google PageSpeed Insights: Performance-Bericht wird durch 'Insights' ersetzt Demnächst wird es in Google PageSpeed Insights eine Veränderung geben: Der bisherige Leistungsbericht wird durch 'Insights' ersetzt. Man kann diese bereits jetzt aufrufen.... Google’s Walled Garden: Users Make 10 Clicks Before Leaving via @sejournal, @MattGSouthern A study analyzing Google vs ChatGPT traffic finds Google keeps users on its site longer, but sends the most traffic overall. The post Google’s Walled Garden: Users Make 10 Clicks Before Leaving appeared first on Search Engine Journal.... By Matt G. Southern Google’s Updated Raters Guidelines Target Fake EEAT Content via @sejournal, @martinibuster Google has expanded its Quality Rater Guidelines to help identify more deceptive SEO tactics and misleading web content The post Google’s Updated Raters Guidelines Target Fake EEAT Content appeared first on Search Engine Journal.... By Roger Montti Is it safe? Does Google’s evolving view of auto-translated content, and lack of action with Reddit’s AI translations, open the floodgates for site owners? In a previous post, I explained how Reddit was heavily using AI translated content, it is indexable by Google, and how that content was surging like crazy in the search results. Note, Reddit has been very transparent about their use of machine translation over time and how it’s being used... By Glenn Gabe Google zeigt AI Overviews jetzt auch für lokale Suchanfragen Google zeigt jetzt auch für manche lokale Suchanfragen AI Overviews an. Die Ergebnisse überzeugen allerdings nicht immer.... Daily Search Forum Recap: May 5, 2025 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing replacing the local pack in the search results with AI Overviews...... By barry@rustybrick.com (Barry Schwartz) Breaking Into New Markets With PPC: Key Considerations PPC helps brands expand into new markets, but real success depends on everything around it, from measurement and localization to trust, cultural differences, and more. The post Breaking Into New Markets With PPC: Key Considerations appeared first on Search Engine Journal.... By Mark Sansum Google Tests Replacing Map Local Pack With AI Overviews Google may be testing replacing local pack at the top of the Google Search results for "near me" related queries with an AI Overview. So instead of showing a map and the three or so local listings, Google is showing an AI Overview with some local information.... By barry@rustybrick.com (Barry Schwartz) Google Shopping Ads Tests Label For Lowest In 30 Days Google is testing a new label or green text on its shopping ads to tell you when the price of that item is low. The label says "Lowest in 30 days," which says the price is the lowest it has been in the past month.... By barry@rustybrick.com (Barry Schwartz) Ältere News