online marketing news

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google's head of search, Liz Reid......

Google is testing adding the site name next to the link icons in the AI Overviews within Google Search. This makes it much more likely for searchers to click on the links and click over to the source of the information....

Another week and more Google search ranking volatility hits, this time on June 25 and June 26. Google promised more core updates, more often, but that did not happen. Google's Nick Fox says he questions the AI Overview click studies and says the web is thriving......

Explore how a local seo strategy travel and tourism can elevate your online presence and attract more visitors to your destination. The post Mastering Local SEO: A Strategic Imperative For Travel And Tourism Operators appeared first on Search Engine Journal....

Liz Reid, the head of Google Search, spoke with Reed Albergotti of Semafor, on Google's push towards AI Search. The interview was conducted weeks ago at Google I/O but was just published this week. It is worth a read but I wanted to highlight the SEO comments and ads comments...

After over a year of being in beta, Google has announced the launch of Offerwall. "Offerwall messages allow your site visitors to choose alternative ways to support your site and gain access to your content, such as viewing a rewarded ad or paying a fee," Google wrote....

Google Search is testing yet another way to indicate to Google that you prefer specific sources, news sources, and publications, so that Google can show you fresh content from those sources. It is a Search Labs feature called "Preferred Sources" and is available for English in the US and India....

Google seems to be rolling out an update to its Ad Preview tool within Google Ads. The ad preview tool also shows a preview of a Google search result page for a specific term. This helps you view which ads and assets are appearing for your keyword, Google explained....

Both Google and Microsoft Bing are testing hover effects that will bold elements of the search results. Google is testing bolding the description of the snippet and Bing is testing bolding the title of the snippet....

Google hat ein neues Feature für die Suche vorgestellt, mit dem man bevorzugte Quellen für die Schlagzeilen (Top Stories) auswählen kann. Außerdem können beliebte Websites in den Suchergebnisseiten hervorgehoben werden. Manche der Features stehen zum Test in den Google Search Labs zur Verfügung, andere sind bereits live....

Google’s new Preferred Sources lets users customize Top Stories with favorite publishers. How could this shift impact search visibility? The post Google Tests ‘Preferred Sources’ To Personalize Top Stories In Search appeared first on Search Engine Journal....

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has not delivered on performing more core updates......